A step-by-step guide that can be used by a prospective entrepreneur to create a new venture from a viable business idea. Both the theoretical aspects and practical applications are dealt with. Guidelines are given on how to manage the business and plan for growth, as well as how to eitherbuy a franchise or franchise a business venture. The book covers all aspects of the business plan, namely marketing, financial, operational, production, management and legal aspects.

Entrepreneurship and New Venture Management

Business & Money

Van Aardt, Isa

Bezuidenhout, Stefan

van Aardt, Carel

Economics

Oxford University Press Southern Africa

Entrepreneurship and New Venture Management explains the aspects that should be considered when starting a new business venture, both in terms of the theoretical framework and practical examples. It covers types of entrepreneurship; identifying and implementing business opportunities; planning and managing the business in terms of finance, marketing and operations, and business plans. Managing growth in a business, ethical and social responsibilities, and legal aspects affecting ventures are also explained.

Bendeman, Hanneli

van der Bank, Jaco

Visser, Thea

Business Development & Entrepreneurship

Oxford University Press

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Books by Bezuidenhout, Stefan