Strategic Marketing Problems
ISBN-10:
0136328601
ISBN-13:
9780136328605
Author(s): Kerin, Roger A.; Peterson, Robert A.
Edition: Subsequent
Description:
Market Leader. Casebook for advanced marketing course. Excellent mix of cases by industry; students learn by "active" participation. Includes a new video package, a New section on International and a new section on building a marketing plan. Cases reflect a broad overview of marketing and applications.
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