Public Relations Writing: An Issue-Driven Behavioral Approach

Public Relations Writing: An Issue-Driven Behavioral Approach image
ISBN-10:

0132269783

ISBN-13:

9780132269780

Edition: 2nd
Released: Nov 01, 1993
Format: Paperback, 330 pages
to view more data

Description:

Introduces a public relations planning process which merges issue anticipation/management with a behavioural approach to public relations. A framework is offered to link the public relations plan and application of behavioural principles to writing and organizing public relations techniques.

























We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.

Want a Better Price Offer?

Set a price alert and get notified when the book starts selling at your price.

Want to Report a Pricing Issue?

Let us know about the pricing issue you've noticed so that we can fix it.