Introduces a public relations planning process which merges issue anticipation/management with a behavioural approach to public relations. A framework is offered to link the public relations plan and application of behavioural principles to writing and organizing public relations techniques.

Public Relations Writing: An Issue-Driven Behavioral Approach

Kerry Tucker

Doris Derelian

Business & Money

Prentice Hall College Div.

See the best price to sell, buy, or rent books by Doris Derelian. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Doris Derelian

See the best price to sell, buy, or rent books by Doris Derelian. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Public Relations Writing: An Issue-Driven Behavioral Approach