Introduces a public relations planning process which merges issue anticipation/management with a behavioural approach to public relations. A framework is offered to link the public relations plan and application of behavioural principles to writing and organizing public relations techniques.

Public Relations Writing: An Issue-Driven Behavioral Approach

Kerry Tucker

Doris Derelian

Business & Money

Prentice Hall College Div.

The Shower Songbook: Encore [Oct 01, 1984]

The Shower Songbook: Encore

Humor & Entertainment

Humor

Steam Pr

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Books by Kerry Tucker