Public Relations Writing: An Issue-Driven Behavioral Approach
Released: Nov 01, 1993
Publisher: Prentice Hall College Div.
Format: Paperback, 330 pages
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Description:
Introduces a public relations planning process which merges issue anticipation/management with a behavioural approach to public relations. A framework is offered to link the public relations plan and application of behavioural principles to writing and organizing public relations techniques.
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