Public Relations Writing: An Issue-Driven Behavioral Approach
Description:
Introduces a public relations planning process which merges issue anticipation/management with a behavioural approach to public relations. A framework is offered to link the public relations plan and application of behavioural principles to writing and organizing public relations techniques.
Best prices to buy, sell, or rent ISBN 9780132269780
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- Public Relations Writing: A Planned Approach for Creating ResultsTucker, Kerry; Derelian, DorisISBN-13:9780137384518
- Public Relations Writing: An Issue Driven Behavioral ApproachTucker, Kerry; Derelian, Doris; Rouner, DonnaEdition:SubsequentISBN-13:9780132564885
- Public Relations Writing: A Planned Approach for Creating ResultsTucker, Kerry; Derelian, DorisISBN-13:9780137384518
- Public Relations Writing: An Issue Driven Behavioral ApproachTucker, Kerry; Derelian, Doris; Rouner, DonnaEdition:SubsequentISBN-13:9780132564885
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