Managing Services: Using Technology to Create Value

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Managing Services: Using Technology to Create Value image
ISBN-10:

0072858192

ISBN-13:

9780072858198

Released: Jan 01, 2002
Format: Hardcover, 443 pages

Description:

"Managing Services" views services from a management, as opposed to operational, perspective. It emphasizes managerial problem solving and strategic matters over the quantitative and theoretical, and demonstrates how services affect every functional area of a business from finance to sales and marketing. Reader-friendly vignettes give topics a real-world context and stress service management within a larger strategic point of view.

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