Strategic Marketing Management Cases w/Excel Spreadsheets
Description:
Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.
Best prices to buy, sell, or rent ISBN 9780072514827
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The Strategic Marketing Management Cases w/Excel Spreadsheets book is in very low demand now as the rank for the book is 8,537,213 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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