Strategic Marketing Management Cases w/Excel Spreadsheets

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Strategic Marketing Management Cases w/Excel Spreadsheets image
ISBN-10:

0072514825

ISBN-13:

9780072514827

Edition: 7
Released: Sep 20, 2001
Format: Paperback, 685 pages

Description:

Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.

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