Strategic Marketing Management Cases w/Excel Spreadsheets
Released: Sep 20, 2001
Publisher: Irwin Professional_Pub
Format: Paperback, 685 pages
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Description:
Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.
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