Strategic Marketing Management Cases
Description:
"Strategic Marketing Management Cases" is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies, and target market strategies.
Best prices to buy, sell, or rent ISBN 9780071124911
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- Strategic Marketing Management Cases (The Irwin Series in Marketing)Lamb, Charles W.; Cravens, David W.Edition:4thISBN-13:9780256105315
- Strategic Marketing Management Cases with CD - IseUnknown, AuthorISBN-13:9780071123259
- Strategic Marketing Management Cases (The Irwin/Mcgraw-Hill Series in Marketing)David W. CravensEdition:7thISBN-13:9780072429466
- Strategic Marketing Management Cases w/Excel SpreadsheetsLamb, Charles W.; Cravens, David W.; Crittenden,VictoriaEdition:7ISBN-13:9780072514827
- Strategic Marketing Management Cases (The Irwin Series in Marketing)Lamb, Charles W.; Cravens, David W.Edition:4thISBN-13:9780256105315
- Strategic Marketing Management Cases with CD - IseUnknown, AuthorISBN-13:9780071123259
Strategic Marketing Management Cases with CD - Ise
Unknown, Author
ISBN-13:9780071123259
Strategic Marketing Management Cases (The Irwin/Mcgraw-Hill Series in Marketing)
David W. Cravens
Edition:7th
ISBN-13:9780072429466
Strategic Marketing Management Cases w/Excel Spreadsheets
Lamb, Charles W.; Cravens, David W.; Crittenden,Victoria
Edition:7
ISBN-13:9780072514827
Strategic Marketing Management Cases (The Irwin Series in Marketing)
Lamb, Charles W.; Cravens, David W.
Edition:4th
ISBN-13:9780256105315
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