Strategic Marketing Management Cases (The Irwin Series in Marketing)
Publisher: Richard D.Irwin
Format: Hardcover
Description:
"Strategic Marketing Management Cases" is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies, and target market strategies.
Best prices to buy, sell, or rent ISBN 9780256105315
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