Service Management: Operations, Strategy, and Information Technology
ISBN-10:
0071214577
ISBN-13:
9780071214575
Author(s): Fitzsimmons, Mona J.; Fitzsimmons, James A.
Edition: 4
Released: Jan 01, 2004
Publisher: Irwin Professional_Pub
Format: Hardcover, 587 pages
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Description:
Designed for courses in service management, service operations management, or operations management. This book looks at services and the economy, the service concept and competitive strategy, and managing service operations.
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