Marketing Channels: A Management View

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Marketing Channels: A Management View image
ISBN-10:

0030589967

ISBN-13:

9780030589966

Author(s): Rosenbloom, Bert
Edition: 2nd
Released: Jan 01, 1983
Publisher: Dryden Press
Format: Paperback, 511 pages

Description:

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.

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