Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels.  Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications.  This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.

Marketing channels: A management view

Business & Money

Rosenbloom, Bert

Management & Leadership

Dryden Press

This volume examines channel management, relationship marketing and the role of technology as marketing channels move into the 21st century. This edition has been updated with new information.

Biographies & Memoirs

Arts & Literature

Marketing Channels

South-Western College Pub.

Marketing Channels: A Management View

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.

Real Estate

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

Cengage Learning'

Retail Marketing

Random House, Inc.

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Books by Rosenbloom, Bert