Marketing Channels: A Management View (Dryden Press Series in Finance)
Description:
Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.
Best prices to buy, sell, or rent ISBN 9780030327629
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