MARKETING CHANNELS, 5/E

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MARKETING CHANNELS, 5/E image
ISBN-10:

0030977363

ISBN-13:

9780030977367

Author(s): ROSENBLOOM
Edition: 5
Released: Aug 30, 1994
Format: Hardcover, 707 pages

Description:

This volume examines channel management, relationship marketing and the role of technology as marketing channels move into the 21st century. This edition has been updated with new information.

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