Marketing channels: A management view

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Marketing channels: A management view image
ISBN-10:

0030063728

ISBN-13:

9780030063725

Author(s): Rosenbloom, Bert
Edition: 3rd
Released: Jan 01, 1987
Publisher: Dryden Press
Format: Hardcover, 574 pages

Description:

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.

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