Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.

Analysis for Marketing Planning

Business & Money

Lehmann, Donald R.

Winer, Russell S.

Winer,Russell

Economics

McGraw/Hill/Irwin

Product Management is a lean, defining text that covers three major tasks facing today’s product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a “hands-on” approach toward preparing graduates to assume the position of product manager.

Product Management

Lehmann,Donald

Management & Leadership

"Product Management" is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. "Product Management" utilizes the familiar marketing plan as the unifying framework for its lessons, and takes a 'hands-on' approach toward preparing graduates to assume the position of product manager.

Product Management (McGraw-Hill/Irwin Series in Marketing)

McGraw-Hill Education - Europe

Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.

Marketing & Sales

Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today�s product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a �hands-on� approach toward preparing graduates to assume the position of product manager.

See the best price to sell, buy, or rent books by Winer,Russell. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Winer,Russell

See the best price to sell, buy, or rent books by Winer,Russell. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Analysis for Marketing Planning

Product Management

Product Management (McGraw-Hill/Irwin Series in Marketing)

Analysis for Marketing Planning

Product Management (McGraw-Hill/Irwin Series in Marketing)