Product Management is a lean, defining text that covers three major tasks facing today’s product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a “hands-on” approach toward preparing graduates to assume the position of product manager.

Product Management

Business & Money

Lehmann, Donald R.

Winer, Russell S.

Lehmann,Donald

Winer,Russell

Management & Leadership

McGraw/Hill/Irwin

"Product Management" is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. "Product Management" utilizes the familiar marketing plan as the unifying framework for its lessons, and takes a 'hands-on' approach toward preparing graduates to assume the position of product manager.

Product Management (McGraw-Hill/Irwin Series in Marketing)

McGraw-Hill Education - Europe

Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.

Analysis for Marketing Planning

Marketing & Sales

Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today�s product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a �hands-on� approach toward preparing graduates to assume the position of product manager.

What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value information--ina form you can use. You'll discover how to use it to measure marketingeffectiveness, generate improvements throughout the entire customerrelationship lifecycle, and improve decision-making. Everyone tells youto manage your business around customers. This book gives you the toolsto do it.

Managing Customers as Investments: The Strategic Value of Customers in the Long Run (paperback)

Gupta, Sunil

Ft Press

Sixty-five-year-old Fred Montrose wakes up in the wrong place and the wrong body with no idea how he got there. He’s been transformed into a teenager, and seventeen-year-old Brent Slaymaker is in his body. When they meet, it’s instant dislike. Fred sees a hot-tempered old man who seems headed for a stroke. He’s got to teach the elderly dude to take his blood pressure pills and protect his health. The old man has a different idea—to pursue his dream of becoming a Nascar driver. Using Fred’s money. To stop him, Fred takes up driving himself. The two go head to head on a small town track, then race again in a lunatic chase across the state of Indiana. The prize may be the attractive grief counselor who encourages both. Or maybe it’s just a demented macho thing. At any rate, youth faces age in a tale of male rivalry, with all the bragging, lying, trash-talking, and trickery that go with it.

The Slaymaker Interrupt

Literature & Fiction

Humor & Satire

iUniverse, Inc.

See the best price to sell, buy, or rent books by Lehmann,Donald. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Lehmann,Donald

See the best price to sell, buy, or rent books by Lehmann,Donald. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Product Management

Product Management (McGraw-Hill/Irwin Series in Marketing)

Analysis for Marketing Planning

Product Management (McGraw-Hill/Irwin Series in Marketing)

Managing Customers as Investments: The Strategic Value of Customers in the Long Run (paperback)

The Slaymaker Interrupt