Product Management (McGraw-Hill/Irwin Series in Marketing)
Description:
"Product Management" is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. "Product Management" utilizes the familiar marketing plan as the unifying framework for its lessons, and takes a 'hands-on' approach toward preparing graduates to assume the position of product manager.
Best prices to buy, sell, or rent ISBN 9780071122269
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Product Management
Lehmann, Donald R.; Winer, Russell S.; Lehmann,Donald; Winer,Russell
Edition:3
ISBN-13:9780070275492
Product Management
Edition:2nd
ISBN-13:9780071141895
Product Management
Donald R. Lehmann; Russell S. Winer
Edition:Internat.2r.e.
ISBN-13:9780071154246
Product Management
LEHMANN
Edition:3rd edition
ISBN-13:9780071233057
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