A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&amp;D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.

Design and Marketing of New Products (Prentice-Hall international series in management) by Glen L. Urban (1980-07-02) (Prentice-Hall Series in Automatic Computation)

Business & Money

Urban, Glen L.

Management & Leadership

PRENTICE/HALL

A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&amp;D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.

Design and Marketing Of New Products (2nd Edition)

Hauser, John R.

Pearson

A systematic, non-mathematical, managerial approach to the development and management of new products, and life-cycle management of existing products.

Essentials of New Product Management

Huser

Dholakie

This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the text. It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketing strategy problems. There is also software support demonstrating the level of analysis, and an annual marketing plan.

Advanced Marketing Strategy: Phenomena, Analysis, and Decisions

Star, Steven H.

New product decisions: information discounting and product selection

History

Nabu Press

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