Advanced Marketing Strategy: Phenomena, Analysis, and Decisions
Description:
This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the text. It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketing strategy problems. There is also software support demonstrating the level of analysis, and an annual marketing plan.
Best prices to buy, sell, or rent ISBN 9780138519407
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The Advanced Marketing Strategy: Phenomena, Analysis, and Decisions book is in very low demand now as the rank for the book is 1,631,558 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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