Design and Marketing of New Products (Prentice-Hall international series in management) by Glen L. Urban (1980-07-02) (Prentice-Hall Series in Automatic Computation)

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Design and Marketing of New Products (Prentice-Hall international series in management) by Glen L. Urban (1980-07-02) (Prentice-Hall Series in Automatic Computation) image
ISBN-10:

0132012693

ISBN-13:

9780132012690

Author(s): Urban, Glen L.
Edition: First Edition
Released: Jan 01, 1980
Publisher: PRENTICE/HALL
Format: Paperback, 618 pages
Related ISBN: 9780132015677

Description:

A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.

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