Essentials of New Product Management

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Essentials of New Product Management image
ISBN-10:

013286584X

ISBN-13:

9780132865845

Author(s): Urban, Glen L.; Huser
Edition: First Edition
Released: Apr 10, 1998
Publisher: PRENTICE/HALL
Format: Hardcover, 304 pages

Description:

A systematic, non-mathematical, managerial approach to the development and management of new products, and life-cycle management of existing products.

Best prices to buy, sell, or rent ISBN 9780132865845




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