Research Methods for Business: A Skill Building Approach,5th Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager. The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods.

Research Methods for Business: A Skill-Building Approach

Business & Money

Sekaran, Uma

Bougie, Roger

Management & Leadership

John Wiley&Sons, Inc.

Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.

Research Methods for Business: A Skill Building Approach (4th Edition)

wiley

Make Better Managerial Decisions Through Scientific Research! With the third edition, you'll gain the skills necessary to carry out research projects that will greatly improve decision making for all areas of business. Through its clear and straightforward presentation of ideas, you'll learn the practical usefulness of business research to managers. And you'll easily be able to focus on the theory behind scientific research and immediately apply it to research projects. Key Features of the Third Edition * A new chapter on Technology and Business Research highlights the use of the Internet and Intranet, e-mail, enterprise resource planning, video conferencing, data mining, and more. * New Managerial Relevance sections are integrated throughout the text to provide a real-world perspective on how research is applied in actual business situations. * The use of software for data collection, data analysis, and report presentation is fully explained. The uses of SPSS and EXCEL for data analysis are comprehensively illustrated. * Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book * Examples and projects throughout each chapter help build the essential skills for managerial success. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.

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Research and Evaluation for Business

Pelosi, Marilyn K.

Sandifer, Theresa M.

Education & Reference

Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data collection and analysis and much more.

Research Methods for Business: A Skill-Building Approach, 2nd Edition

"Research Methods for Business: A Skill Building Approach is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager." "The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs,sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods."--BOOK JACKET.

Research Methods for Business 4th Edition with SPSS 13.0 Set

Designed for undergraduates and graduates taking courses in research methods in business or research in management. Discusses managerial situations where research would be needed and illustrates through computer outputs how data can be analyzed and interpreted to answer several types of research questions. Offers both the theoretical and practical skills necessary to do research. Includes exercises, projects and an example of a student research report.

Research Methods for Managers: A Skill Building Approach (Wiley Series in Management)

Common challenges faced by lecturers teaching this course include helping students learn to apply the theory to practice as they proceed with research; and student engagement in what can be a very dry course. Challenges faced by students include understanding research methodology, and quantitative research methods in particular. The new 7th edition of this title considers these challenges and has evolved to offer a blended learning approach. The goal of this blended approach is to synthesize different teaching and learning approaches into an integrated mix that lecturers can tailor to their own specific needs. An innovative approach combines the face-to-face classroom methods of the instructor with computer-based activities, assignments, and assessments enable students to study what they want, when they want, at their own pace, anywhere they have access to the internet. Students will be led through the entire process of research and thus provide them with the knowledge and skills they need to successfully embark on a research project. The seventh edition is organized into 5 main themes: Introduction, Defining and Refining the Problem, Theory, Information, and Writing and Presenting the Research Report.

Research Methods For Business: A Skill Building Approach

About the Authors xix Preface xxi Acknowledgments xxiii 1 Introduction to research 1 2 The scientific approach and alternative approaches to investigation 18 3 Defining and refining the problem 33 4 The critical literature review 51 5 Theoretical framework and hypothesis development 71 6 Elements of research design 95 7 Interviews 111 8 Data collection methods: Observation 126 9 Administering questionnaires 142 10 Experimental designs 165 11 Measurement of variables: Operational definition 193 12 Measurement: Scaling, reliability and validity 206 13 Sampling 235 14 Quantitative data analysis 271 15 Quantitative data analysis: Hypothesis testing 300 16 Qualitative data analysis 332 17 The research report 353 Glossary 389 Bibliography 399 Index 407

Research Methods For Business: A Skill Building Approach, 7e WileyPLUS Learning Space Card

Uma Sekaran appears as the first named author on earlier editions.

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Books by Sekaran, Uma

See the best price to sell, buy, or rent books by Sekaran, Uma. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Research Methods for Business: A Skill-Building Approach

Research Methods for Business: A Skill Building Approach (4th Edition)

Research Methods for Business: A Skill-Building Approach

Research and Evaluation for Business

Research Methods for Business: A Skill-Building Approach, 2nd Edition

Research Methods for Business 4th Edition with SPSS 13.0 Set

Research Methods for Managers: A Skill Building Approach (Wiley Series in Management)

Research Methods For Business: A Skill Building Approach

Research Methods For Business: A Skill Building Approach, 7e WileyPLUS Learning Space Card

Research Methods For Business: A Skill Building Approach