Research Methods For Business: A Skill Building Approach, 7e WileyPLUS Learning Space Card
Description:
About the Authors xix
Preface xxi
Acknowledgments xxiii
1 Introduction to research 1
2 The scientific approach and alternative approaches to investigation 18
3 Defining and refining the problem 33
4 The critical literature review 51
5 Theoretical framework and hypothesis development 71
6 Elements of research design 95
7 Interviews 111
8 Data collection methods: Observation 126
9 Administering questionnaires 142
10 Experimental designs 165
11 Measurement of variables: Operational definition 193
12 Measurement: Scaling, reliability and validity 206
13 Sampling 235
14 Quantitative data analysis 271
15 Quantitative data analysis: Hypothesis testing 300
16 Qualitative data analysis 332
17 The research report 353
Glossary 389
Bibliography 399
Index 407
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