Research Methods for Business: A Skill-Building Approach, 2nd Edition

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Research Methods for Business: A Skill-Building Approach, 2nd Edition image
ISBN-10:

0471618896

ISBN-13:

9780471618898

Author(s): Sekaran, Uma
Edition: 2
Released: Mar 02, 1992
Publisher: wiley
Format: Hardcover, 448 pages

Description:

Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data collection and analysis and much more.

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