Marketing Channels

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Marketing Channels image
ISBN-10:

003024482X

ISBN-13:

9780030244827

Author(s): Rosenbloom, Bert
Edition: 6
Released: Jul 24, 1998
Format: Hardcover, 720 pages

Description:

This volume examines channel management, relationship marketing and the role of technology as marketing channels move into the 21st century. This edition has been updated with new information.

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