Illuminates the 'centaur,' showing what today's customers can do, what they're choosing to do, how they're evolving, and where they're headed. Discover how to respond today and begin optimizing your entire organization to serve tomorrow's fastest growing markets and most valuable customers.

Convergence Marketing: Running With the Centaurs

Business & Money

GUNTHER, Robert E.

Mahajan, Vijay

Wind, Yoram

Management & Leadership

Ft Pr

Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisible Market shows how to unleash new growth and profitability by serving the other 86%. Vihajan Mahajan offers detailed strategies and implementation techniques for product design, pricing, packaging, distribution, advertising, and more. Discover radically different 'rules of engagement' that make emerging markets tick, and how European and Asian companies are already driving billions of dollars in sales there. Mahajan shows how to understand and manage lack of infrastructure and media, low literacy levels, and 'unconventional' consumer behavior. Learn how to redefine the 'real' competition; tap into the informal economy and unconventional channels; leverage expatriate word-of-mouth; pool demand to reach critical mass; piggyback innovations on local tradition; and price and package to reflect local realities. As traditional markets become increasingly unprofitable, emerging markets become the #1 opportunity for growth.

The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the 21st Century

Gunther, Robert

Banga, Kamini

Economics

Wharton School Pub

Africa Rising: How 900 Million African Consumers Offer More Than You Think

With more than 900 million consumers, the continent of Africa is one of the world’s fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power. Crossing thousands of miles across the continent, he shares the lessons that Africa’s businesses have learned about succeeding on the continent...shows how global companies are succeeding despite Africa’s unique political, economic, and resource challenges...introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of profitable and sustainable business opportunities even in the most challenging locations...reveals how India and China are staking out huge positions throughout Africa...and shows the power of the diaspora in driving investment and development. <ul>
<li> Recognize that Africa is richer than you think Africa is richer than India on the basis of gross national income (GNI) per capita, and a dozen African countries have a higher GNI per capita than China. </li>
<li> Aim for Africa Two Opportunities exist in all parts of the market, particularly the 400 million people in the middle of the market. </li>
<li> Find opportunities to organize the market From retailing to cell phones to banking, companies are succeeding by building infrastructure. </li>
<li> Develop strategies for the most youthful market in the world Companies are recognizing opportunities from diapers to music to medicine in a market growing younger every day. </li>
<li> Understand that Africa is not a “media dark” continent From Nollywood to satellite to broadband, media is exploding on the continent. </li>
<li> Recognize the hidden strength of the African diaspora The African diaspora brings resources and knowledge to African development and expands the African opportunity beyond the continent. </li>
<li> Build Ubuntu markets Create profitable businesses, sustainable growth, and social organizations by meeting basic human needs. </li> </ul>

Pearson P T R

86 Percent Solution, The: How to Succeed in the Biggest Market Opportunity of the Next 50 Years (paperback)

Finance

Ft Press

Reference

Pearson

Contemporary Perspectives on Strategic Market Planning

Kerin, Roger A.

Varadarajan, P. Rajan

Marketing & Sales

Allyn&Bacon

The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.

Digital Marketing: Global Strategies from the World's Leading Experts

Wind, Yoram (Jerry)

Biography & History

wiley

Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.

Models for Innovation Diffusion (Quantitative Applications in the Social Sciences)

Politics & Social Sciences

Peterson, Robert A.

Social Sciences

Sage Publications, Inc.

Innovation Diffusion Models of New Product Acceptance (Series on Econometrics and Management)

Ballinger Pub. Co.

An expert's guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, this book shows how globally interconnected and vibrant the Arab markets are. Through a rich blend of data and anecdotal observations, it chronicles how, by respecting the region's culture and religious norms, hundreds of local and multinational companies and entrepreneurs are creating successful businesses in this large and growing marketplace. <ul>
<li>Hundreds of interviews and illustrative examples peel away stereotypes about Arab consumers to reveal diverse, vibrant and entrepreneurial consumer markets</li> <li>Explains how multinational companies, such as Coca-Cola, Unilever, and Proctor &amp; Gamble, and leading regional companies are working successfully in the Arab nations</li> <li>Shows how Arab entrepreneurs, both men and women, are shaping the regional and global marketplaces</li> <li>Vijay Mahajan, author of two previous award-winning books on emerging markets, is one of the world's most-cited researchers in the business and economics sector</li> </ul>
As the global marketplace continues to expand, this book offers anyone interested in investing in the Arab world an expert perspective on the boundless business opportunities.

The Arab World Unbound: Tapping into the Power of 350 Million Consumers

Jossey-Bass

See the best price to sell, buy, or rent books by Mahajan, Vijay. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Mahajan, Vijay