Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisible Market shows how to unleash new growth and profitability by serving the other 86%. Vihajan Mahajan offers detailed strategies and implementation techniques for product design, pricing, packaging, distribution, advertising, and more. Discover radically different 'rules of engagement' that make emerging markets tick, and how European and Asian companies are already driving billions of dollars in sales there. Mahajan shows how to understand and manage lack of infrastructure and media, low literacy levels, and 'unconventional' consumer behavior. Learn how to redefine the 'real' competition; tap into the informal economy and unconventional channels; leverage expatriate word-of-mouth; pool demand to reach critical mass; piggyback innovations on local tradition; and price and package to reflect local realities. As traditional markets become increasingly unprofitable, emerging markets become the #1 opportunity for growth.

The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the 21st Century

Business & Money

Gunther, Robert

Mahajan, Vijay

Banga, Kamini

Economics

Wharton School Pub

Praise for The Truth About Making Smart Decisions “The Truth About Making Smart Decisions offers a truly valuable and entertaining journey through the complex terrain of decision making. Robert Gunther combines a writer's gift of the pen with a keen understanding of human nature, drawing upon his own experiences, business anecdotes, and vignettes from other walks of life. His selection of traps, insights, and truths are edifying as well as amusing, and many readers will recognize themselves as he exposes our weaknesses, and occasional brilliance, as we carve the trajectory of our life one decision after the next.” Paul J. H. Schoemaker, Ph.D., coauthor of Decision Traps and Winning Decisions “Robert Gunther crystallizes years of expertise and insight in business writing into a book on probably life’s most important matter: decision making. How do you do it and how do you do it much better? He offers many tools to organize the mind and maximize your ability to be a leader and money maker.” Rick Rickertsen, Managing Partner of Pine Creek Partners and author of The Buyout Book and Sell Your Business Your Way “We make decision errors predictably, and Robert Gunther offers fifty ways of taking decisions more intelligently. The Truth About Making Smart Decisions is a concise and actionable guide for what to consider when facing critical choice points.” Michael Useem, Ph.D., Wharton Professor of Management and author of The Go Point: When It’s Time to Decide “If you think decision making is cut and dried, this book will make you think again. In The Truth About Making Smart Decisions, Robert Gunther offers challenging insights on how factors from sleep to intuition to emotions to mental models affect the quality of our decisions. He urges readers to take a broader view and raises issues that anyone should consider in making smarter decisions.” Yoram (Jerry) Wind, Ph.D., The Lauder Professor and Wharton Professor of Marketing, and coauthor of The Power of Impossible Thinking Everything you need to know to make smarter, better decisions—in business and in life! • The truth about learning from your mistakes and those of others • The truth about how sleep can help you make better decisions • The truth about the power of acting decisively This book brings together 50 powerful “truths” about making better decisions: real solutions for the tough challenges faced by every decision-maker, in business and in life. You'll discover how to systematically prepare to make better decisions...how to get the right information, without getting buried in useless data...how to minimize your risks, and then act decisively...how to handle your emotions...make better group decisions...profit from mistakes...and a whole lot more. This isn't "someone's opinion": it's a definitive, evidence-based guide to effective decision-making...a set of bedrock principles you can rely on no matter what kind of decisions you make!

Truth About Making Smart Decisions, The

Management & Leadership

Ft Press

Perspectives from leaders in decision science at Wharton Organized in part through Wharton's Risk Management and Decision Processes Center, the book assembles leading researchers from Wharton's business faculty who demonstrate how to apply the latest approaches in decision-making from four perspectives: personal, managerial, negotiator, and consumer. Each chapter describes how decisions are actually made, presents the ideal scenario, and then provides practical suggestions for improvement. The subjects range from when consumers will choose variety, integrating intuition into decisions, and applying game theory and strategic decisions, to decision factors in negotiations and how choices are made about insurance and health care.

Wharton on Making Decisions

Kunreuther, Howard

Hoch, Steve

Job Hunting & Careers

John Wiley&Sons, Inc.

Offers brief profiles of the wealthiest Americans of all time and ranks them based on the Gross National Products of their times

The Wealthy 100: From Benjamin Franklin to Bill Gates-A Ranking of the Richest Americans, Past and Present

Klepper, Michael

Biographies & Memoirs

Citadel Press

See the best price to sell, buy, or rent books by Gunther, Robert. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Gunther, Robert