Illuminates the 'centaur,' showing what today's customers can do, what they're choosing to do, how they're evolving, and where they're headed. Discover how to respond today and begin optimizing your entire organization to serve tomorrow's fastest growing markets and most valuable customers.

Convergence Marketing: Running With the Centaurs

Business & Money

GUNTHER, Robert E.

Mahajan, Vijay

Wind, Yoram

Management & Leadership

Ft Pr

Africa Rising: How 900 Million African Consumers Offer More Than You Think

With more than 900 million consumers, the continent of Africa is one of the world’s fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power. Crossing thousands of miles across the continent, he shares the lessons that Africa’s businesses have learned about succeeding on the continent...shows how global companies are succeeding despite Africa’s unique political, economic, and resource challenges...introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of profitable and sustainable business opportunities even in the most challenging locations...reveals how India and China are staking out huge positions throughout Africa...and shows the power of the diaspora in driving investment and development. <ul>
<li> Recognize that Africa is richer than you think Africa is richer than India on the basis of gross national income (GNI) per capita, and a dozen African countries have a higher GNI per capita than China. </li>
<li> Aim for Africa Two Opportunities exist in all parts of the market, particularly the 400 million people in the middle of the market. </li>
<li> Find opportunities to organize the market From retailing to cell phones to banking, companies are succeeding by building infrastructure. </li>
<li> Develop strategies for the most youthful market in the world Companies are recognizing opportunities from diapers to music to medicine in a market growing younger every day. </li>
<li> Understand that Africa is not a “media dark” continent From Nollywood to satellite to broadband, media is exploding on the continent. </li>
<li> Recognize the hidden strength of the African diaspora The African diaspora brings resources and knowledge to African development and expands the African opportunity beyond the continent. </li>
<li> Build Ubuntu markets Create profitable businesses, sustainable growth, and social organizations by meeting basic human needs. </li> </ul>

Pearson P T R

The Network Challenge: Strategy, Profit, and Risk in an Interlinked World

New Paperback Edition Networks and the Enterprise: Breakthrough Thinking and Actionable Strategies “This book presents an amazing collection of insights on underlying forces and ways to thrive in our post-Coaseian age—an age in which the centralized firm is changing into an agile and resilient network of participants. A must read for a world where unpredictability reigns supreme.” —John Seely Brown, Independent Co-Chair of the Deloitte Center for Edge Innovation, and Senior Fellow at the Annenberg Center for Communication at the University of Southern California “I couldn’t wait to get my hands on this research…I have already begun to put the ideas into practice in designing next-generation open innovation networks…the diversity of ideas and perspectives is truly amazing and will be a terrific resource to anyone seeking to move to new business models based on the power of networks for innovation, marketing, and creating and leveraging big ideas. Job well done!” —Larry Huston, Creator of the “Connect and Develop” program for Procter &amp; Gamble, and Managing Director of 4iNNO, a major Open Innovation consulting practice “In our borderless world, every manager needs to understand the strategic implications of networks. For the first time, The Network Challenge brings together thought leaders from many fields—a team of experts as broad as the network challenge itself.” —Kenichi Ohmae, author of more than 100 books, including the seminal work, The Mind of the Strategist, advisor on global strategy to foreign governments and scores of multinational corporations, selected by The Economist as one of five management gurus in the world. Networks define modern business. Networks introduce new risks (as seen by the rapid spread of contagion in global financial markets) and opportunities (as seen in the rapid rise of network-based businesses). While managers typically view business through the lens of a single firm, this book challenges readers to take a broader view of their enterprises and opportunities. This book’s 28 original essays include CK Prahalad on networks as the new locus of competitive advantage Russell E. Palmer on leadership in a networked global environment Dawn Iacobucci and James M. Salter II on the business implications of social networking Franklin Allen and Ana Babus on contagion in financial markets Steven O. Kimbrough on artificial intelligence, evolutionary computation, and networks Satish Nambisan and Mohan Sawhney on tapping the “global brain” for innovation Manuel E. Sosa on coordination networks in product development Christophe Van den Bulte and Stefan Wuyts on customer networks Christoph Zott and Raphael Amit on using business models to drive network-based strategies Yoram (Jerry) Wind, Victor Fung, and William Fung on network orchestration Valery Yakubovich and Ryan Burg on network-based HR strategy Howard Kunreuther on risk management strategies for an interdependent world Paul R. Kleindorfer and Ilias D. Visvikis on integrating financial and physical networks in global logistics Witold J. Henisz on network-based political and social risk management Boaz Ganor on terrorism networks And much more...

Kleindorfer, Paul R.

Ft Press

Praise for   The Truth About Making Smart Decisions     “The Truth About Making Smart Decisions offers a truly valuable and entertaining journey through the complex terrain of decision making. Robert Gunther combines a writer's gift of the pen with a keen understanding of human nature, drawing upon his own experiences, business anecdotes, and vignettes from other walks of life. His selection of traps, insights, and truths are edifying as well as amusing, and many readers will recognize themselves as he exposes our weaknesses, and occasional brilliance, as we carve the trajectory of our life one decision after the next.”  Paul J. H. Schoemaker, Ph.D., coauthor of Decision Traps and Winning Decisions    “Robert Gunther crystallizes years of expertise and insight in business writing into a book on probably life’s most important matter: decision making. How do you do it and how do you do it much better? He offers many tools to organize the mind and maximize your ability to be a leader and money maker.”   Rick Rickertsen, Managing Partner of Pine Creek Partners and author of The Buyout Book and Sell Your Business Your Way    “We make decision errors predictably, and Robert Gunther offers fifty ways of taking decisions more intelligently. The Truth About Making Smart Decisions is a concise and actionable guide for what to consider when facing critical choice points.”  Michael Useem, Ph.D., Wharton Professor of Management and author of The Go Point: When It’s Time to Decide      “If you think decision making is cut and dried, this book will make you think again. In The Truth About Making Smart Decisions, Robert Gunther offers challenging insights on how factors from sleep to intuition to emotions to mental models affect the quality of our decisions. He urges readers to take a broader view and raises issues that anyone should consider in making smarter decisions.”  Yoram (Jerry) Wind, Ph.D., The Lauder Professor and Wharton Professor of Marketing, and coauthor of The Power of Impossible Thinking    Everything you need to know to make smarter, better decisions—in business and in life!   • The truth about learning from your mistakes and those of others •  The truth about how sleep can help you make better decisions •  The truth about the power of acting decisively   This book brings together 50 powerful “truths” about making better decisions: real solutions for the tough challenges faced by every decision-maker, in business and in life. You'll discover how to systematically prepare to make better decisions...how to get the right information, without getting buried in useless data...how to minimize your risks, and then act decisively...how to handle your emotions...make better group decisions...profit from mistakes...and a whole lot more. This isn't "someone's opinion": it's a definitive, evidence-based guide to effective decision-making...a set of bedrock principles you can rely on no matter what kind of decisions you make!  

Truth About Making Smart Decisions

PRENTICE/HALL

What manager is not anxious about the future? We live in a white-knuckled age of rapid technological change and global instability. But uncertainty is not the enemy, says management expert Paul J. H. Schoemaker. It is where the greatest opportunities are. To unlock these opportunities, however, requires a very different approach to strategy and implementation. In this pioneering book, Dr. Schoemaker presents a systematic approach that combines concepts such as scenario planning, options thinking, and dynamic monitoring to create novel strategies for profiting from ambiguity. Building on his experience with more than one hundred consulting projects in fields ranging from health care to manufacturing, from utilities to financial services, Schoemaker shows how major corporations throughout the world have used his pathbreaking methodology to prepare for an uncertain future and profit from it. In this first comprehensive approach to the subject, Schoemaker shows the reader (1) how to develop and analyze multiple industry scenarios, (2) craft nimble strategies with just the right amount of flexibility, (3) implement them using an options approach, and (4) make real-time adjustments through dynamic monitoring. As a leading academic thinker and practitioner, the author draws on the frontiers of decision science, organization theory, strategy, and cognitive psychology to integrate the most practical contributions these various fields have made to navigating uncertainty. More than any other capability, skill in seizing initiatives in shifting, unpredictable circumstances is the key to success. Profiting from Uncertainty provides a road map to do just that. This book was first published in 2002, well ahead of the mega turmoil that befell the world in 2008 and beyond. The methods and tools described here have been used by many companies and are even more relevant today than when originally published. You can’t do without them.

Profiting from Uncertainty: Strategies for Succeeding No Matter What the Future Brings

Schoemaker, Paul

Finance

Atria Books

Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the same strategies that they've used to help American Express, Avon, Levi Strauss, and KFC, among other multinational companies, successfully establish a presence in Japan and leverage that presence to enter other Asian markets. To read the first chapter from this book, click here.

Leveraging Japan: Marketing to the New Asia

Wind, Jerry

Fields, George

Katahira, Hotaka

Economics

Jossey-Bass

Written in an engaging and readable style, this practical guide is a must for both beginners and seasoned professionals. The step-by-step game plan will transform speech-making from a teeth-chattering ordeal to a rewarding experience that can benefit any career and company.

I'd Rather Die Than Give a Speech

Klepper, Michael M.

Literature & Fiction

Citadel Pr

Successful management buyouts (MBOs) are the pinnacle of business success today and a great way to earn an ever-increasing stake in the American dream. 
Buyout provides managers and executives with the necessary tools and strategies for leading a company or division buyout. It explores the details of the entire buyout process and empowers managers to seize their destiny and take charge. Managers learn how to: 
* Find a company to purchase * Develop a business plan * Negotiate with the seller * Win the "ground war" of due diligence * Find equity partners and negotiate the management deal with investors * Run the company after the MBO. 
Buyout offers real-life stories of people who actually pulled off out-of-this-world deals and became rich beyond their wildest expectations.

Buyout: The Insider's Guide to Buying Your Own Company

RICKERTSEN, Rick

Amacom Books

Sell Your Business Your Way features a treasure trove of sample documents, adaptable forms, and - whether you plan to hire one consultant or dozens - a resource listing hundreds of business brokers, valuation firms, accountants, investment firms, debt-financing sources, and much more.

Sell Your Business Your Way: Getting Out, Getting Rich, And Getting on With Your Life

Irwin Professional_Pub

See the best price to sell, buy, or rent books by GUNTHER, Robert E.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by GUNTHER, Robert E.

See the best price to sell, buy, or rent books by GUNTHER, Robert E.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Convergence Marketing: Running With the Centaurs

Africa Rising: How 900 Million African Consumers Offer More Than You Think

The Network Challenge: Strategy, Profit, and Risk in an Interlinked World

Truth About Making Smart Decisions

Profiting from Uncertainty: Strategies for Succeeding No Matter What the Future Brings

Leveraging Japan: Marketing to the New Asia

I'd Rather Die Than Give a Speech

Buyout: The Insider's Guide to Buying Your Own Company

Sell Your Business Your Way: Getting Out, Getting Rich, And Getting on With Your Life

I'd Rather Die Than Give a Speech