VIDEO CASES AND STUDY GUIDE. -STUDY,EXP;ORE,AND LEARN INFORMATION SYSTEMS TODAY WITH THIS CD ROM CONTAINING 12 VIDEO CASES.

Study Guide for use with Marketing

Crane, Frederick

Kerin,Roger

Hartley,Steven

Rudelius,William

Edwards, Gerard

Berkowitz,Eric

Tibbo, Gail

Reference

McGraw-Hill/Ryerson

MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing’s 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

Marketing

Education & Teaching

Schools & Teaching

McGraw-Hill Ryerson Higher Education

Marketing with Connect Access Card, 8th Canadian Edition

Business & Money

Marketing & Sales

This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program.

McGraw-Hill Education - Europe

Marketing, 7e by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

Marketing with Student CD-ROM and PowerWeb

Kerin, Roger A.

Berkowitz, Eric N.

Hartley, Steven W.

McGraw/Hill/Irwin

This CD-ROM contains the KMT Marketing Planning Software. This high quality commercial software contains detailed planning templates with extensive guidance provided for each section of the plan and includes a well-written marketing plan as an example. This product operates within the Microsoft Office Suite, so students work directly in Word and Excel to create professional looking documents.

Student CD-ROM to accompany Marketing

The Study Guide enables the students to learn and apply marketing principles instead of simply memorizing facts for an examination. The Study Guide includes chapter outlines for student note-taking, sample tests, critical thinking questions, and flash cards.

Study Guide to accompany Marketing

MARKETING: THE CORE, 1/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 7/e, but in a shorter, more concise package. The Core distills Marketing’s 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester/quarter. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

Marketing: The Core

Student Guide for Concepts in Marketing: The Core 2/e

Video Library on DVD Student Purchase Package

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