Student CD-ROM to accompany Marketing

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Student CD-ROM to accompany Marketing image
ISBN-10:

0072828889

ISBN-13:

9780072828887

Edition: 8
Released: May 26, 2005
Format: CD-ROM

Description:

This CD-ROM contains the KMT Marketing Planning Software. This high quality commercial software contains detailed planning templates with extensive guidance provided for each section of the plan and includes a well-written marketing plan as an example. This product operates within the Microsoft Office Suite, so students work directly in Word and Excel to create professional looking documents.

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