Marketing: The Core
Description:
MARKETING: THE CORE, 1/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 7/e, but in a shorter, more concise package. The Core distills Marketing’s 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester/quarter. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.
Best prices to buy, sell, or rent ISBN 9780072880373
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- MarketingKerin,Roger; Hartley,StevenEdition:14ISBN-13:9781259924040
- Marketing: The Core, International EditionKerin, Roger A.; Rudelius,William; Hartley, Steven W.ISBN-13:9780071214780
- Marketing: The Core (Mcgraw-Hill/Irwin Series in Marketing)Roger A. KerinEdition:First EditionISBN-13:9780072547030
- MarketingKerin,Roger; Hartley,StevenEdition:14ISBN-13:9781259924040
- Marketing: The Core, International EditionKerin, Roger A.; Rudelius,William; Hartley, Steven W.ISBN-13:9780071214780
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