This textbook combines coverage of the theory of marketing with an emphasis on its practical implementation within European business. The book includes 25 case studies which have been sourced from academics in the UK, Ireland, Sweden, Denmark and the Netherlands. The text contains numerous learning aids including chapter objectives, chapter summaries, study questions and references. There is a case study at the end of each chapter with an extended case at the end of each module.

Principles and Practice of Marketing

Business & Money

Jobber,David

Management & Leadership

McGraw-Hill Book Co Ltd

This latest edition of Principles and Practice of Marketing builds on its established strengths of clear exposition of theory linked to marketing practice. Updated throughout, the text takes into account today's greater emphasis on direct marketing and relationship marketing. The structure of the previous edition is retained with four main parts covering Fundamentals of Modern Marketing Thought, Marketing Mix Decisions, Competition and Markets and Marketing Implementation and Applications

Principles and Practices of Marketing

McGraw-Hill/Higher Education

Principles and Practice of Marketing 4th edition is the essential text for all marketing students. With its established authority and reputation, the new edition of this flagship textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level. The fourth edition leads the field of marketing textbooks with new coverage on emerging topics led by contemporary practice and informed by recent research. This thorough revision also offers lecturers and students a range of exciting new cases, vignettes and adverts, a variety of new Internet Exercises, Ethical Dilemas and Chapter Reviews and a complete package of extra resources online.

Marketing & Sales

McGraw–Hill Education

Principles and Practice of Marketing truly sets the benchmark for achievement in introductory marketing courses. David Jobber's clear writing style, engaging examples and comprehensive coverage of all the essential concepts combine to make this book a trusted and stimulating choice to support your course. This sixth edition is fully updated to offer a contemporary perspective on marketing, with the latest digital developments and ethical accountability emphasised throughout. You'll find this book packed with examples of marketing practice in well-known companies, brought to life through real print, video and online advertising examples. Find out: what challenges BMW faced in bringing the Mini E car to market how Nintendo regained supremacy in the videogame industry what Apple is doing to outsmart smartphone competitors why General Motors was vulnerable in the economic downturn how Cadbury relaunched their discontinued Wispa brand Interactive online resources support every chapter and integrate with the text to make Principles and Practice of Marketing the ultimate learning resource.

Book by Jobber, David, Lancaster, Geoff

Selling and Sales Management

Lancaster, Geoff

Ft Pr

The book is essential reading for students taking the CIM Certificate in Selling, the Advanced Certificate in Sales Management, and those taking professional studies examinations for CAM, the Institute of Sales and Marketing Management and LCCI.

Selling & Sales Management

A classic text providing thorough and sophisticated treatment of selling and sales management, with an emphasis on the international market.

Selling And Sales Management

Pearson College Div

Selling and Sales Management 8/e is essential reading for all marketing and management students and practitioners, in particular those with specific interests in the world of sales. The text is split into five logical parts: Sales Perspective, Sales Technique, Sales Environment, Sales Management and Sales Control. This edition places emphasis on international aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered include Sales Strategies, Key Account Management, Sales Forecasting and Budgeting, and the Role of Selling in Marketing.

Lancaster, Geoffrey

Pearson

Over the last twenty years, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-moving area. This new edition comes fully updated with brand new case studies using working businesses to connect sales theory to the practical implications of selling in a modern environment. This edition continues to place emphasis on global aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered include the technological applications of selling and sales management, the ethics of selling &amp; sales management, a look at the sales cycle, cold canvassing and systems selling, and a thorough coverage of B2B and B2C selling.

Selling and Sales Mangement

Over the last twenty years, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-moving area.
This new edition comes fully updated with brand new case studies using working businesses to connect sales theory to the practical implications of selling in a modern environment.
This edition continues to place emphasis on global aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered include the technological applications of selling and sales management, the ethics of selling &amp; sales management, a look at the sales cycle, cold canvassing and systems selling, and a thorough coverage of B2B and B2C selling.

Selling and Sales Management 10th edn

See the best price to sell, buy, or rent books by Jobber,David. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Jobber,David

See the best price to sell, buy, or rent books by Jobber,David. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Principles and Practice of Marketing

Principles and Practices of Marketing

Principles and Practice of Marketing

Principles and Practice of Marketing

Selling and Sales Management

Selling & Sales Management

Selling And Sales Management

Selling and Sales Management

Selling and Sales Mangement

Selling and Sales Management 10th edn