Principles and Practice of Marketing
Description:
This textbook combines coverage of the theory of marketing with an emphasis on its practical implementation within European business. The book includes 25 case studies which have been sourced from academics in the UK, Ireland, Sweden, Denmark and the Netherlands. The text contains numerous learning aids including chapter objectives, chapter summaries, study questions and references. There is a case study at the end of each chapter with an extended case at the end of each module.
Best prices to buy, sell, or rent ISBN 9780077079352
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Principles: Princ & Practice Marketing
Jobber
Edition:2nd edition
ISBN-13:9780071164603
Principles and Practice of Marketing
David Jobber
Edition:Second Edition
ISBN-13:9780077094355
Principles and Practice of Marketing
Jobber,David
Edition:4th
ISBN-13:9780077107086
Principles and Practice of Marketing
David Jobber
Edition:5th Revised edition
ISBN-13:9780077114152
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