Essentials of Marketing: Text and Cases

Business & Money

Lancaster, Geoffrey

Management & Leadership

McGraw-Hill Book Co Ltd

This updated edition has been given an international flavour, including more European coverage, a new chapter on international planning, and a new case study with specimen answers.

Marketing Management

McGraw=Hill

Selling and Sales Management 8/e is essential reading for all marketing and management students and practitioners, in particular those with specific interests in the world of sales. The text is split into five logical parts: Sales Perspective, Sales Technique, Sales Environment, Sales Management and Sales Control. This edition places emphasis on international aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered include Sales Strategies, Key Account Management, Sales Forecasting and Budgeting, and the Role of Selling in Marketing.

Selling and Sales Management

Jobber,David

Marketing & Sales

Pearson

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham offer an alternative to the traditional American focused teaching materials currently available. Topics covered include: <ul>
<li> consumer and organizational buyer behaviour</li> <li>product and innovation strategies</li> <li>direct marketing</li> <li>e-marketing</li>
</ul>
Designed and written for undergraduate, MBA and masters students in marketing management classes, The Essentials of Marketing Management builds on successful earlier editions to provide a solid foundation to understanding this core topic. An extensive companion website, featuring a vast and rich array of supporting materials, including extended cases and multiple choice questions is available at: http://cw.routledge.com/textbooks/9780415553476/

Essentials of Marketing Management

Massingham, Lester

Routledge

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available.  This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem.  Topics covered include:   consumer and organizational buyer behaviour   product and innovation strategies   direct marketing   Social media marketing  Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: <ul>
<li> consumer and organizational buyer behaviour</li> <li>product and innovation strategies</li> <li>direct marketing</li> <li>Social media marketing </li>
</ul>
Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.

Over the last twenty years, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-moving area.
This new edition comes fully updated with brand new case studies using working businesses to connect sales theory to the practical implications of selling in a modern environment.
This edition continues to place emphasis on global aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered include the technological applications of selling and sales management, the ethics of selling &amp; sales management, a look at the sales cycle, cold canvassing and systems selling, and a thorough coverage of B2B and B2C selling.

Selling and Sales Management 10th edn

See the best price to sell, buy, or rent books by Lancaster, Geoffrey. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Lancaster, Geoffrey

See the best price to sell, buy, or rent books by Lancaster, Geoffrey. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Essentials of Marketing: Text and Cases

Marketing Management

Selling and Sales Management

Essentials of Marketing Management

Essentials of Marketing Management

Essentials of Marketing Management

Essentials of Marketing Management

Selling and Sales Management 10th edn