Discover a new, strategic brand of corporate communication that cuts through today's Dilbert-esque cynicism to engage workforces, manage constant change, and align organizations. In Beyond Spin, three experts detail the techniques of corporate journalism--an ingenious communications model that hinges on open, accurate, and strategically weighted reporting inside a corporation. With practical guidelines and real-world examples from S.G.I, Microsoft, J.P. Morgan, and other corporations, Beyond Spin helps you equip your company with this powerful new standard of communication--one that makes the most of every communications vehicle to keep your company aligned, nimble, innovative, and fiercely competitive.

Beyond Spin: The Power of Strategic Corporate Journalism

Business & Money

Kounalakis, Markos

Banks, Drew

Daus, Kim

Management & Leadership

Jossey-Bass

The Internet is the world's largest marketplace and provides businesses with the ability to interact with their market in a much more direct and tailored way than ever before. Customer.Community takes a new look at online communities as a source of value for both customers and businesses; it shows how to build an online "customer community" that gives customers a reason to stay loyal. Drew Banks and Kim Daus explain exactly what the customer community is and then reveal the tenets that will make it strong: sustainability, size and scalability, social connectivity, and soul. The authors show how to "communitize" commerce, build a solid base of repeat customers, and create value for the customer, and they explain how to manage a site in a cost-effective way. Customer.Community will help cultivate a mind-set to leverage the collective, untapped power of your customer base.

Customer.Community: Unleashing the Power of Your Customer Base

Marketing & Sales

In 1985, 24-year-old Grey Tigrett happens upon the island of Elba where he recedes into an emotional exile. Fourteen years later, three pivotal events shatter his asylum, revealing to him whether Elba was his downfall or will be his savior.

Able Was I

Literature & Fiction

Contemporary

Booklocker.com, Inc.

August 17, 1944. Following Brigitte Sureau's release from a Nazi internment camp near Paris, the reunited Sureaus become France's postwar standard for reconciliation. This notoriety veils the family's quiet disintegration. Fifty years later, a chance encounter exposes fact from fiction.

Ere I Saw Elba

Literary

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Books by Banks, Drew