Customer.Community: Unleashing the Power of Your Customer Base

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Customer.Community: Unleashing the Power of Your Customer Base image
ISBN-10:

078795621X

ISBN-13:

9780787956219

Edition: First Edition
Released: Jun 15, 2002
Publisher: Jossey-Bass
Format: Hardcover, 256 pages

Description:

The Internet is the world's largest marketplace and provides businesses with the ability to interact with their market in a much more direct and tailored way than ever before. Customer.Community takes a new look at online communities as a source of value for both customers and businesses; it shows how to build an online "customer community" that gives customers a reason to stay loyal. Drew Banks and Kim Daus explain exactly what the customer community is and then reveal the tenets that will make it strong: sustainability, size and scalability, social connectivity, and soul. The authors show how to "communitize" commerce, build a solid base of repeat customers, and create value for the customer, and they explain how to manage a site in a cost-effective way. Customer.Community will help cultivate a mind-set to leverage the collective, untapped power of your customer base.

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