Beyond Spin: The Power of Strategic Corporate Journalism
Description:
Discover a new, strategic brand of corporate communication that cuts through today's Dilbert-esque cynicism to engage workforces, manage constant change, and align organizations. In Beyond Spin, three experts detail the techniques of corporate journalism--an ingenious communications model that hinges on open, accurate, and strategically weighted reporting inside a corporation. With practical guidelines and real-world examples from S.G.I, Microsoft, J.P. Morgan, and other corporations, Beyond Spin helps you equip your company with this powerful new standard of communication--one that makes the most of every communications vehicle to keep your company aligned, nimble, innovative, and fiercely competitive.
Best prices to buy, sell, or rent ISBN 9780787945503
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The price for the book starts from $7.35 on Amazon and is available from 27 sellers at the moment.
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The Beyond Spin: The Power of Strategic Corporate Journalism book is in very low demand now as the rank for the book is 8,917,664 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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