Discover a new, strategic brand of corporate communication that cuts through today's Dilbert-esque cynicism to engage workforces, manage constant change, and align organizations. In Beyond Spin, three experts detail the techniques of corporate journalism--an ingenious communications model that hinges on open, accurate, and strategically weighted reporting inside a corporation. With practical guidelines and real-world examples from S.G.I, Microsoft, J.P. Morgan, and other corporations, Beyond Spin helps you equip your company with this powerful new standard of communication--one that makes the most of every communications vehicle to keep your company aligned, nimble, innovative, and fiercely competitive.

Beyond Spin: The Power of Strategic Corporate Journalism

Business & Money

Kounalakis, Markos

Banks, Drew

Daus, Kim

Management & Leadership

Jossey-Bass

As most long-standing news outlets have shuttered their foreign bureaus and print operations, the role of GNNs as information collectors and policy influencers has changed in tandem. Western GNNs are honored for being untethered to government entities and their ability to produce accurate yet critical situational analyses. However, with the emergence of non-Western GNNs and their direct relationships to the state, the independent nature of our global news cycle has been vastly manipulated. In Spin Wars and Spy Games, Kounalakis uses his interviews with an expansive and diverse set of GNN professionals to deliver a vivid depiction of the momentous sea change in mass media production. He traces the evolution of global news networks from the twentieth century to now, revealing today’s drastically altered news business model that places precedence on networks leveraging global power. This eye-opening narrative transforms our understanding of why countries like Russia and China invest heavily in their news media, and how the GNN framework operates in conjunction with state strategy and diplomatic sensitivity. Profoundly meticulous and insightful, this seminal work on the current state of transnational journalism gives readers a first-hand look at how global media powers shape policy and morph the public’s consumption of information.

Spin Wars and Spy Games: Global Media and Intelligence Gathering (693) (Hoover Institution Press Publication)

Politics & Social Sciences

Social Sciences

Hoover Institution Press

A rather different kind of business book. Photos of people in action and at rest at various hours of day and night combine with narrative and dialog to convey the flavor of corporate activity at Apple Computer in the months leading up to the introduction of new technology touted as revolutionary. Flashy book design contributes to the feeling of important, creative things being done quickly, under pressure. No scholarly apparatus. 11x9" Annotation copyright Book News, Inc. Portland, Or.

Defying Gravity: The Making of Newton

Computers & Technology

Beyond Words Pub Co

Hope Is a Tattered Flag: Voices of Reason and Change for the Post-Bush Era

Kounalakis and Laufer, hosts of a nationally syndicated radio program and authors of a regular feature in Washington Monthly, present conversations with a diverse selection of leading policy and opinion leaders. These well-known personalities from across the ideological spectrum propose solutions to problems and conflicts vexing America as it heads into the 2008 election.

Laufer, Peter

Politics & Government

Polipoint Pr

Calexico creates a new border narrative and an authoritative blueprint for change. Through interviews, on-the-scene reporting, and historical analysis, Calexico contextualizes the region as emblematic of the immigration issues facing California and the nation while spotlighting the little-known unique individuality of the U.S.-Mexico borderlands.

Calexico: Hope and Hysteria in the California Borderlands

Freedom Isn't Free: The Conflicts and Costs for World Order and National Interests

Freedom Isn’t Free takes an analytical look at political, economic, social and moral trade-offs in a world in flux. Highly readable and very accessible, the volume’s collected foreign affairs essays are wide-ranging and engaging―from manageable regional issues to dramatic geopolitical tensions―presented not as distant complexities, but as relatable events. Freedom Isn’t Free provides a strategic guide to some of the most important―sometimes intractable―issues of the day. It pays special attention to superpower America's role in contemporary geopolitics and her shifting policy options given leadership, competition, domestic governing challenges and self-inflicted nativism. Unlike most International Relations texts, Freedom Isn’t Free investigates actual, contemporary themes that nest political theory within the arguments and analyses of the collected essays, privileging liberal state systems and citizens’ individual liberties.

History

World

Anthem Press

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Books by Kounalakis, Markos