Jeremy Bullmore is deservedly known as one of the finest writers in the advertising business. In the revised and updated edition of his classic book, Behind the Scenes in Advertising, he draws on nearly fifty years of agency experience to deliver a series of witty, wry and revealing insights into the world of advertising, brands and marketing. The book includes more than seventy short essays written by Jeremy Bullmore that originally appeared in the trade press or as speeches to the advertising community. Forty of the articles are new to this edition, which also includes a selection of classic pieces from the acclaimed first and second editions.

Behind the Scenes in Advertising (3rd edition)

Bullmore, Jeremy

Business & Money

World Advertising Research Cen

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Books by World Advertising Research Cen

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Behind the Scenes in Advertising (3rd edition)