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Behind the Scenes in Advertising (3rd edition)

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Behind the Scenes in Advertising (3rd edition) image
ISBN-10:

1841161322

ISBN-13:

9781841161327

Author(s): Bullmore, Jeremy
Edition: 3rd
Released: Mar 01, 2003
Publisher: World Advertising Research Cen
Format: Paperback, 320 pages
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Description:

Jeremy Bullmore is deservedly known as one of the finest writers in the advertising business. In the revised and updated edition of his classic book, Behind the Scenes in Advertising, he draws on nearly fifty years of agency experience to deliver a series of witty, wry and revealing insights into the world of advertising, brands and marketing. The book includes more than seventy short essays written by Jeremy Bullmore that originally appeared in the trade press or as speeches to the advertising community. Forty of the articles are new to this edition, which also includes a selection of classic pieces from the acclaimed first and second editions.

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