<i>Apples, Insights and Mad Inventors</i> is a collection of timeless, thought-provoking observations on a range of marketing issues from one of the industry’s best-known names – Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others were the basis for conference keynote addresses. With topics ranging from client management and brand management to strategy and product development, and sources of inspiration as diverse as Posh Spice and Benjamin Franklin, this entertaining and enlightening book is essential reading for any communications professional.

Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing

Business & Money

Bullmore, Jeremy

Marketing & Sales

wiley

Jeremy Bullmore is deservedly known as one of the finest writers in the advertising business. In the revised and updated edition of his classic book, Behind the Scenes in Advertising, he draws on nearly fifty years of agency experience to deliver a series of witty, wry and revealing insights into the world of advertising, brands and marketing. The book includes more than seventy short essays written by Jeremy Bullmore that originally appeared in the trade press or as speeches to the advertising community. Forty of the articles are new to this edition, which also includes a selection of classic pieces from the acclaimed first and second editions.

Behind the Scenes in Advertising (3rd edition)

World Advertising Research Cen

Behind the Scenes in Advertising

Biographies & Memoirs

Professionals & Academics

Admap Publications

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