Looks at the state of the marketing research industry through the eyes of some of its key contributors with discussion of trends in technology, customer relations and expectations, and economics in the industry. This book includes the results of three opinion surveys and an analysis of market share information and economic data from the industry.

Marketing Research Information Services: 2003 Industry Report

Business & Money

Miller, Thomas W.

James, Dana H.

Marketing & Sales

Research Publishers, LLC

Miller, Thomas W., Walkowski, Jeff

Qualitative Research Online

Computers & Technology

Walkowski, Jeff

Networking & Cloud Computing

What could be more important to a business than understanding its customers, competitors, and markets?  Managers need a coherent view of these things.With consumer research, product management, competitive intelligence, customer support, and management information systems housed within separate departments, managers struggle to find the information they need.  Integration of research and information services makes more sense.This book is about business strategy. It argues for an integrated, strategic approach to information. It draws upon economic research, provider and client surveys, and in-depth interviews with over forty information experts.  It provides insights about the nature of research and the demand for information.  With discussion of information product positioning and pricing, as well as technology trends, it represents a critical resource for buyers and sellers of research and information services.

Research and Information Services: An Integrated Approach for Business

Miller Ph.D., Dr. Thomas William

Ask people what they want, and they say, "the best of everything." Ask them what they would like to spend, and they say, "as little as possible." Assessing consumer preferences and willingness to pay through direct rating scales, with separate questions about product features and prices, often fails to capture trade-offs that underlie consumer choice. Conjoint analysis goes beyond simple surveys, providing a more realistic approach to understanding consumer attitudes, opinions, and behavior. Introduced as a fundamental measurement method more than forty years ago, conjoint analysis presents combinations of features and attributes in product profiles and asks people to rank or rate those profiles or to make choices among product profiles. Do you have questions about the design of a new product? Want to assess the importance of product attributes? Do you need to predict consumer choice acoss a range of existing or potential products? Conjoint analysis may be the answer. Include brand names and prices in the description of product profiles, and you can use conjoint analysis to assess brand equity. Product naming and pricing studies are often conjoint studies.

Getting Started with Conjoint Analysis: Strategies for Product Design and Pricing Research

Orme, Bryan K

Economics

The world of information technology is going public---public domain, that is.  Many organizations are casting off expensive proprietary information systems in favor of public-domain, open-source software and application development.  What does this mean for business?  How can business and data processing professionals use open-source code to build secure and capable information systems?Data processing activities, including data acquisition, preparation, coding, transformation, storage, and retrieval, are critical to business.  While often burdened by information overload, managers can benefit from information properly organized, analyzed, and presented.  Business professionals need tools for managing information that enrich their understanding of customers, competitors, and markets.Written in a style that is both accessible to managers and helpful to programmers, Data and Text Processing for Business Intelligence is about turning raw data and text into useful information.  It introduces open-source programming in Perl and relational databases with MySQL.  It also shows how coding standards like XML can simplify the process of building systems for business intelligence.  Data and text processing with open-source, standards-based systems are the way of the future.

Data and Text Processing for Business Intelligence

Osborne, Katharine

Databases & Big Data

Purchased new and never used. Exceptional condition.

Getting Started With Conjoint Analysis: Strategies for Product Design and Pricing Research

Arts & Photography

Decorative Arts & Design

Without a Tout is a practical, no-nonsense guide to building models for team sports.  Making predictive models accessible to the nontechnical reader, the book describes a class of handicapping methods based upon careful analysis of sports data and thorough testing of model performance.  There is recreational betting---this can be fun.  There is betting out of necessity or perceived necessity, induced perhaps by poverty or addiction---this is sad.  And there is rational betting---betting when it makes sense to do so---this is a test of wit.  Without a Tout is about betting when it it makes sense to do so, when the odds are in our favor.  Data-driven models presented in this book show us when the odds are in our favor.  Applications of models and good modeling practice go well beyond the world of sports.  They have relevance to any competitive arena.  We can predict which product will be chosen, what consumers are willing to pay, or which firm will win in the marketplace.  As long as there are relevant data from the past and ways of keeping score, we can use models to our advantage.

Without a Tout: How to Pick a Winning Team

Ask people what they want, and they say, "the best of everything." Ask them what they would like to spend, and they say, "as little as possible." Assessing consumer preferences and willingness to pay through direct rating scales, with separate questions about product features and prices, often fails to capture trade-offs that underlie consumer choice. Conjoint analysis goes beyond simple surveys, providing a more realistic approach to understanding consumer attitudes, opinions and behavior

Getting Started with Conjoint Analysis (4th Edition)

Bryan K. Orme

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