What could be more important to a business than understanding its customers, competitors, and markets?  Managers need a coherent view of these things.With consumer research, product management, competitive intelligence, customer support, and management information systems housed within separate departments, managers struggle to find the information they need.  Integration of research and information services makes more sense.This book is about business strategy. It argues for an integrated, strategic approach to information. It draws upon economic research, provider and client surveys, and in-depth interviews with over forty information experts.  It provides insights about the nature of research and the demand for information.  With discussion of information product positioning and pricing, as well as technology trends, it represents a critical resource for buyers and sellers of research and information services.

Research and Information Services: An Integrated Approach for Business

Miller Ph.D., Dr. Thomas William

Business & Money

Research Publishers, LLC

See the best price to sell, buy, or rent books by Miller Ph.D., Dr. Thomas William. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Miller Ph.D., Dr. Thomas William

See the best price to sell, buy, or rent books by Miller Ph.D., Dr. Thomas William. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Research and Information Services: An Integrated Approach for Business