Published by New Strategist Publications, PO Box 242, Ithaca, NY 14851, this volume organizes some 1,000 products and services into nine categories, each of which makes up a chapter of the book. In addition to the average dollar amounts that households spend on each item, tables give spending indexes, budget shares, market shares, spending trends for the last five years by age, income, and household type and spending projections to the year 2000 by age. The text analyzes the trends and reviews current spending behavior. For marketers who want to focus their strategy. Annotation copyright Book News, Inc. Portland, Or.

Consumer Power: How Americans Spend Their Money

Ambry, Margaret

New Strategist Pubns Inc

The Official Guide to the American Marketplace: The Real Facts About How Well-Educated, Healthy, Family-Oriented, Rich, Productive, Demanding, and O

Russell, Cheryl

The Official Guide to American Incomes: A Comprehensive Look at How Much Americans Have to Spend, With a Special Section on Discretionary Income

Cheryl Russell

Official Guide to Household Spending

Crime at College: The Student Guide to Personal Safety

Ostrander, Curtis

Crime in College: The Student Guide to Personal Safety

Find out how to get your share of the big-spending and fast-growing teen marketing in this best-selling book. The author, dubbed "the teenage marketing guru" by BusinessWeek, has put his years of experience as a researcher and marketing consultant into this book, which is based on extensive surveys and focus groups with teens around the country. Using real-life examples, Wise Up to Teens shows you what brands teen boys and girls prefer, what words to use in advertising to teens, what media teens recommend you use, how much influence teens have over what their parents buy, how teen boys and girls differ on social issues, the five rules advertisers should follow to appeal to teens, etc.

Wise Up to Teens: Insights into Marketing and Advertising to Teenagers

Business & Money

Zollo, Peter

Management & Leadership

This definitive reference by a nationally recognized authority on the baby boom gives you all the demographic and spending data you need to target this influential generation. Focusing on the 35-to-54 age group, with many tabulations by income, education, and household type, the author adds percent distributions and other calculations to bring the trends into sharp focus. An extra plus is her thoughtful analysis and suggestions of how shifts within this enormous generation will affect everything from spending levels to demands for health care reform.

The Mid-Youth Market: Baby Boomers in Their Peak Earning and Spending Years

Here are the latest demographics of a small but crucial market that is at the prime age for marrying, having children, and setting up new households--lifestage events that make them leading markets for many products and services. The author, a generational authority, presents the latest data on the demographics, spending patterns, and attitudes of the young adult market. You will benefit from her in-depth analysis of the trends and changes reflected in the data, which are made even clearer by her calculations of percent change and percent distributions.

Generation X: The Young Adult Market

Susan Mitchell

Here is the sourcebook for anyone who wants to make sense of the rapidly changing 55-plus age group--they're not like "old" people used to be and they have a lot of money that they like to spend. Americans 55 and Older shows researchers why the stereotype of aging must be put to rest as healthier, wealthier, and more active people join this expanding age group. Many of the tables include time-saving percent distributions, percent change over time, and other statistical calculations performed by the editors.

Americans 55 & Older: A Changing Market (American Consumer Series)

Politics & Social Sciences

Editor YNTEMA, Sharon

Social Sciences

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Books by New Strategist Pubns Inc