The Mid-Youth Market: Baby Boomers in Their Peak Earning and Spending Years

This definitive reference by a nationally recognized authority on the baby boom gives you all the demographic and spending data you need to target this influential generation. Focusing on the 35-to-54 age group, with many tabulations by income, education, and household type, the author adds percent distributions and other calculations to bring the trends into sharp focus. An extra plus is her thoughtful analysis and suggestions of how shifts within this enormous generation will affect everything from spending levels to demands for health care reform.