<p>Find out how to get your share of the big-spending and fast-growing teen marketing in this best-selling book. The author, dubbed "the teenage marketing guru" by BusinessWeek, has put his years of experience as a researcher and marketing consultant into this book, which is based on extensive surveys and focus groups with teens around the country. Using real-life examples, Wise Up to Teens shows you what brands teen boys and girls prefer, what words to use in advertising to teens, what media teens recommend you use, how much influence teens have over what their parents buy, how teen boys and girls differ on social issues, the five rules advertisers should follow to appeal to teens, etc.</p>

Wise Up to Teens: Insights into Marketing and Advertising to Teenagers

Business & Money

Zollo, Peter

Management & Leadership

New Strategist Pubns Inc

Wise Up to Teens : Insights into Marketing and Advertising to Teenagers

<p>In 1982, Zollo co-founded Teenage Research Unlimited (TRU), the first marketing research firm focused on the teenage market, today recognized as a leader in its field; Zollo also works in social-marketing issues, including anti- tobacco and anti-drug campaigns. In this text, he shares with marketers TRU's insights into the teenage perspective and how they apply to the marketing world. Coverage includes why teens are important consumers; the teen mind; attitudes, social concerns, and lifestyles of teens; the roles of friends; teen views on home and school; teen trends, social status, and music; the unique relationship of teens and media; and marketing and advertising strategies. Annotation (c) Book News, Inc., Portland, OR (booknews.com)</p>

Getting Wiser to Teens: More Insights into Marketing to Teenagers

Economics

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